How Small Businesses Can Improve Their Social Media Presence

You already know by now that social media is here to stay, Every business needs a social space to make it’s presence on the right networks.

There are many advantages to cultivating your brand on social media, including that it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your doorstep.
Here are the things you need look out for to make it a working strategy:

1. Choose the Right Networks
Facebook: the largest platform, has 2 billion-plus active monthly users, and the site is ideal for businesses that want to generate leads and build relationships

2. LinkedIn: the platform for business networking can be used by both B2B and B2C businesses to create trust, build authority, and engage audiences

3. Twitter: whose platform is immediacy, is perfect for businesses whose major audience is under 50 and who need to stay apprised of time-sensitive information like breaking news, announcements, and trending topics

4. Pinterest: the photo sharing site, is a fantastic platform for businesses with visual appeal (think restaurants, fashion, art, travel, and weddings), and it’s great for driving sales because so many users look to the site to plan purchases

5. Snapchat: the expiring content platform, is one of the fastest growing social networking sites, and businesses can leverage it by offering promotions, providing personalized content, giving exclusive access, and building relationships with influencers in order to drive brand recognition and loyalty

Minimize the Time You Spend Promoting
Even though the practice of social selling is becoming increasingly popular among salespeople and marketers, the actual process of using social networks to drive growth is much different from what most people are used to. Rather than using social as an active promotional platform, it’s best to use it as a tool for engagement and communication.

In fact, it’s recommended that businesses keep their promotional content to 20%, while the lion’s share of content should be dedicated to meeting the needs of your audience.

Conclusion
Your social media goals will determine the metrics that matter to you, and it’s important to measure these to ensure you’re on the right track with your strategy. For instance, if you wanted to increase traffic to your site, then you’d want to pay attention to the amount of referral traffic coming from your social networks.

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